So let’s look at three things about making a business out of our art based on reveal
So this is like a brand if you like. There are plenty of examples of brands aren’t there. In fact, we are bombarded with brand advertisements all day long. Even if we like to think we have not interested it is in fact unavoidable. It’s amazing how things stick in our mind and we take them on board to be true.
An example for me is skiing. Now I have never been skiing and it’s not my bag. I don’t like falling over or being on slippery things or being high up and dangling. So my insight actually comes from watching James Bond movies when I was a kid. Where they race off-piste down a hill whilst shooting at each other.
Now I thought that the locals in the films: the Austrian Sound of Music types must have been downhill skiing for centuries. It never occurred to me of course that getting to the top of the mountain would take a lot longer than going down.
Also, why would you want to do that? Turns out it was the good old Brits who decided it was a good idea and of course it needs loads of mechanics to get you to the top of the hill.
As you see I am not an expert. The point I am illuminating is that I believed something to be true that clearly wasn’t and what’s more nobody told me that skiing downhill was an ancient skill either. Hence brands.
So the beauty of it is if you decide you have a brand and present it in a certain way then customers or clients will believe what they wish.
Being successful in the art business is really as simple as that — a matter of getting to know the cornerstones of marketing art, selling art, photographing art, and displaying art.
Whether you deliver the goods, of course, is the next step and so to point two
First of all, you can at attract attention if you choose to present your brand as an expert in your chosen topic. Next thing is when you eventually get them interested in your offer you need to be able to deliver what you have promised.
Now, this can be a sticking point. Certainly with art objects and the artist it can be the hardest part of the process. For me, to look at the object as a container of value and that is what you are providing for your customer, works. Equally an exchange of energy in the form of money becomes relevant to the value. So the object is worth the value of the object you have made.
There we go back to Authenticity. Long-term being true to yourself will help you be clear in what you do and don’t accept as the value of your work. For me this is changing for the better everytime I have the experience of an exchange.
Actually, when a customer is really happy with what I make for them, it can’t be beaten. The rest of the transaction falls into a healthy place when I fully appreciate the sincerity of a happy customer.
So more observations to come. This is really talking about objects and art, which for the creator is almost like having an offspring. I have not been in sales ie selling other peoples products but I have sold my paintings. It is amazing and I wouldn’t swap it for the world!!!
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