Build a business like you build your art — Art a Business

By Patrick Turner-lee | 90 day challenge VIDS

Jan 14

Inside to out planning PTLARTS


Now unlike many amazing characters on the internet, I am not able to offer you a quick win. The issue for me has been searching for a place in my heart that is aligned to working online with my artwork.

So it is interesting that most people decide in a few seconds whether they want to continue to stay on an image whilst browsing on the internet. There are some great guys on the screen who shock you into watching them and then convince you that there answer to your problem is in their domain and if you hang in there you will get some of it.

The reason there are not hundreds of artists trying to do that is I guess it just doesn’t fit. I notice even with my own paintings that it can take quite sometime before I really like them. I will be pleased that I have completed them but it takes time to build a relationship.

To a degree, this must be the same for most visual artists in the fine art arena.

Long term relationships build trust

So what do we do about this dilemna? I am coming to the conclusion that you do what I am doing now. Make attempts to build the relationships that will enable a growing number of people to see your work on a regular basis. Consequently, I am hoping that you will be one of those new friends that will be able to see my work more than once and appreciate it and maybe show someone else.

So this of course only one part of the business model. Let’s have a look at a summary of what I have been talking about in the videos up until this one.

So I have made this sheet to reflect the way I approach the beginning of a painting in my process of working.

I start from the middle of the canvas. So I have put Why in the middle of the canvas. This is few words to get me started.

Why – I do recommend checking out Simon Sinek on YT for his talk through the why on a business level. I put why in the middle because at times we can forget this. My why is that I want to do three things consistently in everything I do with my art practice


So Reveal your Brand or the artist within you. For your business brand is a great way to start because we all understand what that might mean. For an artist, it is useful always to generate new ideas. This could be a broad range of work to appeal to a wide audience.

We can reveal the talents we didn’t know we had. Maybe on video for example
Reveal our weak areas so that work can be done to become able to tackle new things

Let’s create value for ourselves and others.

Of course, take these points if you find them useful and expand on them. This will begin to open some doors in your heart.

inspire yourself- This may be different for each one of us. I enjoy watching inspirational videos and instructional ones too. I find it much easier to take it all in. Hence I do a blog and a video. It becomes important to allow our potential clients to have different ways of connecting with us

Inspire others – Online this can be content where you share your work and process

Create value for others — Content and selling them your work !!


Social media — Build up an understanding of how the platforms can work for you. Think BRAND and let your personality begin to shape your online presence. It is amazingly powerful when you come across someone who is willing to share their lives without banging on about taking your money.

Start to talk about your plans to those around you. Be surprised at yourself

1-2-1- connection with working artists.

So this is my first stab at showing you where I am going with this. I feel more confident in allowing time to get this show on the road. As an artist who has a desire to be at the centre of my workflow, this is a great option to use the incredible resource that we have right in front of us.

These are exciting times indeed