Category Archives for "90 day challenge VIDS"

The Money Relationship – Art a Business

Changeable Country Watercolour

Reveal, Inspire and Connect

Over the last few articles, I have shared some of my thoughts on the subjects of revealing the artist within you. Also aspects of inspiring yourself and those around you as well as a discussion on what is relating to art and business.

Now I want to move to be more focussed on Building an Art Business. All of the advice is based on my journey so far. I am in the early stages of this journey and my intent is to inspire you to get out there. Already in the limited time that I have been challenging myself amazing changes in my outlook and general health and energy levels has taken place. Continue reading

Art and Relating part2 – Art A Business

More on Relating

Another spin around my studio in Brighton UK. It is a great town well now a small city. It is on the south coast of England about an hour directly below London.

There is a great spirit here that helps me, particularly in the creative process. Lots of people doing stuff that is out there and a definite buzz that I love. Actually, I prefer to be here than anywhere else. Continue reading

What makes us happy in life? – Art a Business

Minimal watercolour

When it comes to our well-being, other people matter.

Evidence shows that good relationships – with family, friends and our wider communities – are important for our mental wellbeing.

Mental wellbeing means feeling good about ourselves and the world around us and functioning well.

Building stronger, wider social connections can help us feel happier and more secure, and give us a greater sense of purpose. Continue reading

Inspire Others – Art a Business

EPSON scanner image

Inspire – Does it Help?

Often, the word inspire is included in posts, blogs and podcasts as it is inherently positive. Maybe, like many terms used in the age of self-improvement, it has become a little tired. Like all overused expressions, the full consequences of it has become confused.

With copious attempts to help us buy into someones proven method; is it possible that we feel inadequate when we have not inspired anymore.

Time to buy yet another course to enable us to regain this inspiration. Have I become jaded with the advent of exploitation or similar endemic human behaviours.

We are all Human – After all

There is no point getting away from the fact that we are all human beings. Talking of making art some may say that they are unable to create as they no longer feel inspired.

Not being inspired is one’s own responsibility and it may be possible that taking the action to make some art will change this negative tendency linked with inspiration.

As a thought perhaps if there was no inspiration in the first place then nothing would happen? After all much of our human activity is a creative act.

Back to making paintings, as it is my present occupation. To be successful in the completion of a satisfactory piece of work embracing all of my human frailty is part of the finished product.

I would like to say that when I have done this a few times the battle becomes much easier. Strangely the battle just becomes all the more familiar.

We can Create and Change

Inspiration comes and goes like the wind but human existence is an amazing plethora of emotion and all of it is wonderful. I am being careful not to label this as an inspiration.

If you want to be inspired painting pictures is an effective way to experience it. However, you will experience many other things on the journey

-Patrick Turner-Lee

Price you Artwork — Art a Business

So my first question is how valuable is your time. It is interesting, , isn’t it? Many of us go to work for years and get paid an hourly wage. This can vary and we can lose sight of the time, our life, that is employed in earning someone else a lot more money than we are getting.

Some artists say that they can’t make a piece of work unless they are inspired. I will look at this in some articles later on but on the pricing artwork angle, I would say make art and then get inspired. Put the horse before the cart.

There are so many things that I can do towards growing an art practice that are NOT about making paintings but enable me to approach my work with more confidence. So the approach of waiting to be inspired is not one that I aspire too.

I want to look at 3 points today about pricing artwork.

SIZE and MATERIALS

It is common for the size of a piece of work to dictate the price. As you probably know this is not always a true reflection of the work involved in making the work. Small pieces can take months to complete, whereas large ones can be a lot simpler to create.

In most cases, the materials do not have to play a great part in the overall final fee but sometimes they will be an important factor.

Sometimes, of course, it is difficult to put a price on the time you spent doing something. I tried for a while keeping a note of how long it takes to make a painting. As I am sure you all know this varies. What has improved is my understanding when to say okay that’s it move on.

Invariably I have sold two different paintings for the same price when I am well aware that one took me a lot longer than the other.

This is our secret, however. Equally the client or customer usually will have no idea how long it has taken. They have connected with it that is the most important thing.

In reality though if you have genuinely put 100hrs into a piece of work then that is worth a lot of money.

Now it must be time to think about making some work that takes less time. This will be your medium or low-cost items.

I have recently started to make Watercolour paintings and plan to sell them at the lower end of my price scale. All the time you do these assets is building in your portfolio.

Also involved in all considerations is the flight path of your business of selling your own paintings.

Revenue Streams

I have recently started to make Watercolour paintings and plan to sell them at the lower end of my price scale. All the time you do these assets is building in your portfolio.

Ideally, you want to start thinking of different revenue streams here are some of my planned revenue streams.

Gift cards — Some of my images are ideal some not
Postcards — Useful free offer as well for hardcopy ads

Watercolours — Originals and prints with mounts and frames if required (learn how to do you own it is doable)

Prints — Of all paintings some as Giclee limited edition

Portraits — Already done like Hendrix etc..
Portraits Commission — More cost of course
Landscapes — Already don
Landscapes Commissions

Tee shirts — sold some with Hendrix and Miles Davis already also good advertising

Other merchandise etc……

There we go something to think about. It is exciting when you let yourself think about it !!!!!!!!

-Patrick

ART a BUSINESS – Be yourself. You already have the Value

 

So let’s look at three things about making a business out of our art based on reveal

1. Artist within you

So this is like a brand if you like. There are plenty of examples of brands aren’t there. In fact, we are bombarded with brand advertisements all day long. Even if we like to think we have not interested it is in fact unavoidable. It’s amazing how things stick in our mind and we take them on board to be true.

An example for me is skiing. Now I have never been skiing and it’s not my bag. I don’t like falling over or being on slippery things or being high up and dangling. So my insight actually comes from watching James Bond movies when I was a kid. Where they race off-piste down a hill whilst shooting at each other.

Now I thought that the locals in the films: the Austrian Sound of Music types must have been downhill skiing for centuries. It never occurred to me of course that getting to the top of the mountain would take a lot longer than going down.

Also, why would you want to do that? Turns out it was the good old Brits who decided it was a good idea and of course it needs loads of mechanics to get you to the top of the hill.

Clients can believe what they wish

As you see I am not an expert. The point I am illuminating is that I believed something to be true that clearly wasn’t and what’s more nobody told me that skiing downhill was an ancient skill either. Hence brands.

So the beauty of it is if you decide you have a brand and present it in a certain way then customers or clients will believe what they wish.

Being successful in the art business is really as simple as that — a matter of getting to know the cornerstones of marketing art, selling art, photographing art, and displaying art.

Whether you deliver the goods, of course, is the next step and so to point two

2. Quality and Value

First of all, you can at attract attention if you choose to present your brand as an expert in your chosen topic. Next thing is when you eventually get them interested in your offer you need to be able to deliver what you have promised.

Now, this can be a sticking point. Certainly with art objects and the artist it can be the hardest part of the process. For me, to look at the object as a container of value and that is what you are providing for your customer, works. Equally an exchange of energy in the form of money becomes relevant to the value. So the object is worth the value of the object you have made.

There we go back to Authenticity. Long-term being true to yourself will help you be clear in what you do and don’t accept as the value of your work. For me this is changing for the better everytime I have the experience of an exchange.

Actually, when a customer is really happy with what I make for them, it can’t be beaten. The rest of the transaction falls into a healthy place when I fully appreciate the sincerity of a happy customer.

So more observations to come. This is really talking about objects and art, which for the creator is almost like having an offspring. I have not been in sales ie selling other peoples products but I have sold my paintings. It is amazing and I wouldn’t swap it for the world!!!

Patrick Turner-Lee

REVEAL YOUR POTENTIAL

To help me come to a deeper understanding I am undertaking a 90 Challenge

So I am digging deeper into the why do Art what is behind our desire to create

More discussion around the self in this process of Art a Business. As anyone knows who makes art at times the self can feel particularly vulnerable when sharing work. It is like exposing part of the self that has never been shown before. With more practice we transform this into strength. 

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