Category Archives for "Art as a business"

Success or Happiness – Selling Art online

So what is it to be successful or even happy

A lot of the economic growth model wonderfully embraces the idea that success and happiness exist in the same place and that is not where failure and misery is.

It is a strong message that is driven into our subconscious at such an early age. Then I guess we imagine that success is being strong-minded and sticking to your plans and being hard faced emotionally.

Some of us are naturally built with these qualities and indeed can have elements of success but not necessarily happiness

Is happiness important??

When we start to see that our own fulfilment is a purpose of living rather than a self-gratifying act our perspective begins to shift.

The key to happiness is understanding what it might look like and recognising that to be true it will invariably involve other people. Indeed happiness is now being measured as an international parameter to validate nations.

It is interesting that the highest marker for people in all different situations is their relationships with other people. Albeit their close relatives or friends. Still, this is an important point and why is this so vital in how we develop our lives.

The indicators are strong for creating value for others. Surely this is a cause for building a foundation of happiness in our own lives as well. If we start to view an art practice and an art business with a practice in this way all of the barriers to continuing to begin to lose their efficacy.

Creating value for others

Back to content. As you see from this argument the process of creating or giving value to others is a crucial key to our happiness. In other words, the value we give unconditionally will naturally return to us. In my experience, this can manifest itself as a deeper understanding of my relationship with the bigger picture.

The Universe is continuing to support me when my intention is to create value for others through my efforts. In business, at some point, the exchange of money as energy will be able to take place. If this is the sole intention then I believe the place of happiness in the formula will become absent. On the other hand, without some exchange of money, the expansion needed to create more value for more people becomes difficult.

Money and Happiness

This leads to the question of money and happiness, doesn’t it? Money can give you more choice. I say can because this is purely dependant on the relationship that you have with this energy. I am still working on this relationship. We can be programmed from an early age that money is more or less important than it really is. It becomes increasingly important if we haven’t got it. At the same time having a lot of it can be equally distressing for some.

So selling Art as a business covers all of these paradoxes, doesn’t it? We have the value for ourselves, manifested in our art and the way we feel about it and consequently our own self-esteem. Then we have the deepest reality within our own reaction and relating to others. Finally the exchange of value in the sense of money energy. I keep coming back to this conversation so that I can become clear about where I am with all of these relationships. These are all part of my happiness but also tools to enable me to create value for others.

Interesting isn’t it !!!!!!

5 Quotes that get the Votes – Selling Art online

A good practice to get the grey matter investigating your heart and where it sits in relation to your work and consequently the why are you doing it the question is to look at what great artist minds have commented on themselves.

I have picked 5 quotes today and will respond to them as I see them today. Naturally, each day can have a different angle to the observation. We do this in our work as well maybe ???

Tell your own story, and you will be interesting. Louise Bourgeois

Brilliant observation and extremely pertinent for me at the moment. I really am becoming more convinced that by investigating our own life story or stories we are bound to uncover how it is that we make our work. Our stories are like the sketches or preparation that we carry out when we make a piece of work. Continue reading

Connect with your Audience – Selling Artwork online

Schooner Watercolour on paper

There are many ways to connect with the people that are going to become attracted to our artwork in fact probably many more than you might think

I am going to show you how I in 5 years have gone from never having painted a picture in my life; well since I was a tiny tot. Well, about 8 or 9 perhaps; oh ok I did some weird stuff in my bedroom when I was stoned in the ’70s. I think it is called high these days. Yes, doodles with splash paint and I used black gloss paint as the background. Continue reading

Art Quotes – Art Inspiring thoughts

Watercolour on 300gsm paper

Another Inspiration session for the depleted spirit

As all creatives and most people no doubt the same have times where we lose the bite of motivation.

Perhaps work becomes so tedious that either the duvet or other distractions start to eat into the art practice. The truth is that this struggle is inherent in the whole process of life.

It is just now that I can say that the time has come where I am taking on this battle. Partly because my age dictates to me that it is now or never. So inspiration and also reflection is one way that we can develop a strong and resilient approach to these negative and perfectly natural resistances. Let us have a look at some famous quotes from Artists that can help us consider and reflect and motivate. Continue reading

Inspiring Artist quotes – Inspire Business

Inspire and reflect

Brighton Pavilion

So to the weekly look at some inspiring quotes. We all need to recharge and inspire the source that resides in our sometimes tired hearts. So I have picked a few famous observations from amazing artists.

“I am seeking. I am striving. I am in it with all my heart.” Vincent van Gogh

I am seeking is an action to take. Seeking can mean to find a way forward. This doesn’t necessarily manifest as a glamorous act. Seeking a way to get something simple done can be as a monumental task.

Seeking could be something to strive for in itself. When we have that exhausted feeling it can be just getting out of the door. For an artist scratching something onto a substrate, or just making a start a decision. The more progress you start to make the more resistance you can feel. Continue reading

Inspire Art – Art Business – Selling art online

Take a break to get inspired

Close Stream Watercolour

Every now and then put down your brush close the laptop and let the brain reboot. I enjoy thinking about things and trying to break these attachments to who I think I am. Then I am in a position to create fresh ideas.

Are you like me one part creator and then another part. The ongoing dialogue between the doer and the creator. This relationship can sometimes be the downfall of anything getting done. So inspiration is an important part of our practice.

The master artists of the past have said many things relating to the creative arts. Let us have a look at some. I will be doing this on a regular basis as a resource to build on. It is not just the quote but the intention encourage others that are inspiring

Pablo PIcasso

The first icon I would like to reflect upon is Pablo Picasso his insight is bound to be very useful. He became an icon in his own lifetime. Whether or not you are attracted by his work we cannot fail to see someone who managed to have a huge impact on the understanding and development of art.

So let’s dig in.

“Everything you can imagine is real.” …

When we get involved with a painting we can start to see things in the subject of the painting that we didn’t notice in the first place. This perception and understanding of what we are looking at develop and one great benefits are that we can see the beauty in the most simple of things.

The reality is that the object doesn’t change but the mind does. So I find this quote really profound as it addresses many avenues. It is easy to look at something on the surface and jump to a conclusion based on a false belief.

After all who can confirm actually what is real and what is not??? May sound bonkers at first but also is really helpful when you consider the illusions that you can find in many famous paintings.

“The meaning of life is to find your gift. The purpose of life is to give it away.”

This quote is also attributed to William Shakespeare. As an artist I find that the more I give away the more I appreciate the gift.

If I squander or horde my wonders then they quickly become redundant or meaningless. So if you are making artwork ponder this thought. It is a powerful growing tool to share your life with others.

Henri Matisse

“Creativity takes courage.”

This is a very well known quote. On a deeper level, it helps us think of what courage is. One thing for sure is that we all have it and maybe this can relate to sharing our life again as well as many other things.

“I don’t paint things. I only paint the difference between things.”

This quote makes me think of the complexity of what we see and accomplish as visual artists. The magic of creating.

It is tempting isn’t it to look at a house say and think oh I know what a house looks like. Then we go down the path of painting what we think it should look like because we know what it is.

Anyway, we think we do. We are looking at dark and light in colour tones and these eventually will come to represent the house that we paint.

There, enough for one sitting to ponder. Take a deep breath and I will ponder some more soon. Thank you.


SOCIAL MEDIA and ART – Art a Business

Social media is the Mind Set ?

This time I want to have a cursory glance at the different social media platforms. I want to cover mindset. As you are reading this article there is a pretty good chance you are a social media ready individual anyhow.

This time I want to have a cursory glance at the different social media platforms. Straight away I just want to cover mindset. As you are reading this article there is a pretty good chance you are a social media ready individual anyhow.

So I am noticing that the further I go into my different potential customers what is important is how they relate to different media. I have now started to see the trends and habits that I have and how I respond to various approaches that I look at.

Attention span of a nat

Continue reading

ART WORKFLOW – Art a Business

Some Basic ideas getting mapped

In the previous blog, I talked about working in the way that you make your Art. I shared the key points that will link me through to a long term goal. After researching a number of methods that are all really useful I have I have taken some that are appropriate to my work and designed my own summary map.

I realise that I don’t have to do anything the way I am told. Even if I don’t get anything else from this process, the realisation that I am able to do this is amazing. For me, the power of making paintings has helped me become free from old habits.

So let us have a look at the elements in the map — Here are some basic ideas to build on by no means exhaustive

Key Ongoing activities

Create new work – Sometimes it can be hard to get on with stuff for no seeming reason. I decided to make up 24 paintings at the beginning of last year. This lead to me having 5 exhibitions and selling more work then I had up until that point.

Create content and videos – This is for me I am now getting more used to recording stuff on camera. All of this work is really useful to enable the foundation of your brand and process. Not all the content is going to be fantastic. This is the same as our artwork, well mine for sure. The action of doing leads to understanding for me.

Plan ahead – I don’t always find this easy and definitely is a weakness that I still need to address. I tend to respond to immediate requests and miss a trick with an exhibition or event

Maintain continuous research – During the last couple of years, I am amazed how the profile online changes so fast. It is important for your online presence to keep looking at what is going on

Customer Relationships

I put QVAC in here because all dealings with customers and clients are crucial. If I go to a restaurant for years and then go there one night and the service is below par I am most likely to give it a miss next time. I try my best to complete work for customers in good time and with lots of kindness thrown in. So important for the future of my business.

Market Place
When we look at social media and lead generation there are many ways to analyse your customer or avatar. I have just put some examples of where I need to provide content. This will take time to gain momentum. I feel this is a good thing. I need to really understand who wants my services and work

Multiple revenue streams are the future. I’ve sketched in a few ideas. I am sure you have many of your own. It’s good to brainstorm on this over and over again as you get to understand the audience that will begin to emerge.

So this is a small summary that shows how I am piecing my ideas together. There are many more threads to this basic model. I just want to give an idea that may help you get started. I will expand on some of these points over the next few weeks


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