Category Archives for "Art Practise"

ART a BUSINESS – Be yourself. You already have the Value

 

So let’s look at three things about making a business out of our art based on reveal

1. Artist within you

So this is like a brand if you like. There are plenty of examples of brands aren’t there. In fact, we are bombarded with brand advertisements all day long. Even if we like to think we have not interested it is in fact unavoidable. It’s amazing how things stick in our mind and we take them on board to be true.

An example for me is skiing. Now I have never been skiing and it’s not my bag. I don’t like falling over or being on slippery things or being high up and dangling. So my insight actually comes from watching James Bond movies when I was a kid. Where they race off-piste down a hill whilst shooting at each other.

Now I thought that the locals in the films: the Austrian Sound of Music types must have been downhill skiing for centuries. It never occurred to me of course that getting to the top of the mountain would take a lot longer than going down.

Also, why would you want to do that? Turns out it was the good old Brits who decided it was a good idea and of course it needs loads of mechanics to get you to the top of the hill.

Clients can believe what they wish

As you see I am not an expert. The point I am illuminating is that I believed something to be true that clearly wasn’t and what’s more nobody told me that skiing downhill was an ancient skill either. Hence brands.

So the beauty of it is if you decide you have a brand and present it in a certain way then customers or clients will believe what they wish.

Being successful in the art business is really as simple as that — a matter of getting to know the cornerstones of marketing art, selling art, photographing art, and displaying art.

Whether you deliver the goods, of course, is the next step and so to point two

2. Quality and Value

First of all, you can at attract attention if you choose to present your brand as an expert in your chosen topic. Next thing is when you eventually get them interested in your offer you need to be able to deliver what you have promised.

Now, this can be a sticking point. Certainly with art objects and the artist it can be the hardest part of the process. For me, to look at the object as a container of value and that is what you are providing for your customer, works. Equally an exchange of energy in the form of money becomes relevant to the value. So the object is worth the value of the object you have made.

There we go back to Authenticity. Long-term being true to yourself will help you be clear in what you do and don’t accept as the value of your work. For me this is changing for the better everytime I have the experience of an exchange.

Actually, when a customer is really happy with what I make for them, it can’t be beaten. The rest of the transaction falls into a healthy place when I fully appreciate the sincerity of a happy customer.

So more observations to come. This is really talking about objects and art, which for the creator is almost like having an offspring. I have not been in sales ie selling other peoples products but I have sold my paintings. It is amazing and I wouldn’t swap it for the world!!!

Patrick Turner-Lee

Mind set or Set Mind

Mind Set or Set Mind

Is our mindset in the way that we approach our creative pursuits. Do we have masses of ideas but end up doing none of them. Do we think to ourselves that we want to write, play music or draw and paint but have to be in the right mood?

Over the last four years, I have built up an artist practice that is now beginning to expand. It is based around doing something every day. More and more this is becoming focussed on sharing what I am learning whilst I am learning it. In a sense becoming an expert and conveying the journey as a point of reference for anyone who is also wanting to do a similar shift. Continue reading

Paint what you see not what you think you see

Paint what you see….

Paint what you really see, not what you think you ought to see;….. Claude Monet

This resonates with what I have been saying to my students over the last few months. Naturally, I feel that any wisdom that manifests is already existing. Especially in the world of art. It really helps me when I have a realisation that resonates with a well thought out observation. This is the best way to learn by doing. My eyelids go heavy if it is an intellectual exercise !!! Continue reading

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